Think and Grow Rich: The Brain. 1 Hour Guide by Anil Nathoo.Think and Grow Rich: The Brain. 1 Hour Guide by Anil Nathoo.

Think and Grow Rich – An Introduction

Think and Grow Rich is a personal development and self-help book written by Napoleon Hill, first published in 1937. It is widely considered one of the most influential success books of all time and has had a significant impact on the self-help and motivational literature genre.

The book is based on Hill’s study of successful individuals, including business magnates like Andrew Carnegie, Henry Ford, and Thomas Edison. Hill spent several decades researching and interviewing these successful people to uncover the principles and philosophies that contributed to their achievements. He then distilled this knowledge into a set of principles and steps that he believed anyone could follow to achieve their own success.

The are 13 Principles are listed below:

  1. Desire (The First Step to Riches)
  2. Faith (The Second Step to Riches)
  3. Auto-Suggestion (The Third Step to Riches)
  4. Specialized Knowledge (The Fourth Step to Riches)
  5. Imagination (The Fifth Step to Riches)
  6. Organized Planning (The Sixth Step to Riches)
  7. Decision (The Seventh Step to Riches)
  8. Persistence (The Eighth Step to Riches)
  9. Power of the Master Mind (The Ninth Step to Riches)
  10. The Mystery of Sex Transmutation (The Tenth Step to Riches)
  11. The Sub Conscious Mind (The Eleventh Step to Riches)
  12. The Brain (The Twelfth Step to Riches)
  13. The Sixth Sense (The Thirteenth Step to Riches)

What is “The Brain” Principle?

In Napoleon Hill’s “Think and Grow Rich,” the principle of “The Brain” plays a central role in achieving success and realizing one’s goals. Hill explores the brain’s remarkable capabilities and suggests that understanding and utilizing its full potential is essential for achieving wealth and prosperity.

Understanding the Principle

“The Brain” principle in “Think and Grow Rich” emphasizes the role of the brain in the process of achieving success. Hill contends that the human brain possesses extraordinary power, both conscious and subconscious, that can be harnessed to accomplish any goal. Key aspects of this principle include:

  1. The Subconscious Mind: Hill highlights the relationship between the conscious and subconscious mind. He suggests that the subconscious mind acts as a powerful force that can be influenced by thoughts, beliefs, and desires generated by the conscious mind.
  2. The Reticular Activating System (RAS): Hill introduces the concept of the RAS, a part of the brain that filters information and directs our attention. By setting clear and specific goals, individuals can effectively program their RAS to focus on opportunities and resources that align with their objectives.
  3. Positive vs. Negative Thoughts: The principle underscores the importance of maintaining a positive mental attitude and avoiding negative thoughts or doubts that can hinder success.

Steps and Processes for Leveraging “The Brain”

In “Think and Grow Rich,” Napoleon Hill outlines a series of steps and processes to effectively utilize the power of the brain in the pursuit of success:

  1. Set Clear Goals: Begin by defining your goals with clarity and specificity. Unclear or vague objectives can lead to confusion and a lack of direction.
  2. Auto-Suggestion: Develop a clear and concise statement that encapsulates your goals and desires. Repeat this statement regularly, both aloud and in your thoughts, to impress it upon your subconscious mind.
  3. Visualization: Combine your written statement with visualization. Create mental images of your desired outcomes, imagining them as already achieved. Visualize the details, emotions, and sensations associated with your success.
  4. Positive Affirmations: Develop a series of positive affirmations that reinforce your beliefs in your ability to achieve your goals. Repeatedly recite these affirmations to build confidence and maintain a positive attitude.
  5. Mastermind Group: Surround yourself with a group of like-minded individuals who can support and encourage you on your journey to success. Collaborative thinking can stimulate creative solutions and inspire new ideas.

Case Study: The Success of Oprah Winfrey

Oprah Winfrey’s journey from poverty and adversity to becoming a media mogul and billionaire exemplifies the power of “The Brain” principle. Oprah had a clear vision of her goals and believed in her ability to achieve them. She repeatedly visualized her success and maintained a positive attitude throughout her career, despite facing numerous challenges. Her story illustrates how a focused and determined mind can overcome obstacles and attain remarkable success.

Case Study: Thomas Edison’s Innovation

Thomas Edison, one of history’s most prolific inventors, provides another example of how harnessing the brain’s potential can lead to groundbreaking achievements. Edison’s dedication to experimentation and his belief in the power of persistence and positive thinking allowed him to develop numerous inventions, including the practical electric light bulb. His unwavering commitment to his goals showcases the impact of a well-directed and determined mind.


“The Brain” principle in “Think and Grow Rich” by Napoleon Hill. It emphasizes the brain’s role in shaping our thoughts, actions, and ultimately, our success. By following the steps and processes outlined in the book, individuals can leverage the brain’s power to align their thoughts, beliefs, and attitudes with their goals. The case studies of Oprah Winfrey and Thomas Edison illustrate how a determined and focused mind can lead to extraordinary achievements. Ultimately, understanding and optimizing the potential of the brain is a critical element in the pursuit of success and personal development.