Think and Grow Rich: Persistence. 1 Hour Guide by Anil Nathoo.Think and Grow Rich: Persistence. 1 Hour Guide by Anil Nathoo.

Think and Grow Rich – An Introduction

Think and Grow Rich is a personal development and self-help book written by Napoleon Hill, first published in 1937. It is widely considered one of the most influential success books of all time and has had a significant impact on the self-help and motivational literature genre.

The book is based on Hill’s study of successful individuals, including business magnates like Andrew Carnegie, Henry Ford, and Thomas Edison. Hill spent several decades researching and interviewing these successful people to uncover the principles and philosophies that contributed to their achievements. He then distilled this knowledge into a set of principles and steps that he believed anyone could follow to achieve their own success.

The are 13 Principles are listed below:

  1. Desire (The First Step to Riches)
  2. Faith (The Second Step to Riches)
  3. Auto-Suggestion (The Third Step to Riches)
  4. Specialized Knowledge (The Fourth Step to Riches)
  5. Imagination (The Fifth Step to Riches)
  6. Organized Planning (The Sixth Step to Riches)
  7. Decision (The Seventh Step to Riches)
  8. Persistence (The Eighth Step to Riches)
  9. Power of the Master Mind (The Ninth Step to Riches)
  10. The Mystery of Sex Transmutation (The Tenth Step to Riches)
  11. The Sub Conscious Mind (The Eleventh Step to Riches)
  12. The Brain (The Twelfth Step to Riches)
  13. The Sixth Sense (The Thirteenth Step to Riches)

What is “Persistence”?

The principle of “Persistence” in Napoleon Hill’s “Think and Grow Rich” underscores the vital role of unwavering determination and perseverance in achieving success and wealth. Hill argues that many individuals give up on their goals and dreams just before they are about to achieve them, emphasizing that persistence is the key to overcoming obstacles and reaching one’s desired outcomes. In this essay, we will explore the concept of “Persistence,” its significance, the steps and processes detailed by Hill, and relevant case studies and examples.

The Significance of Persistence

Persistence is significant for several reasons:

  1. Overcoming Challenges: Persistence helps individuals endure setbacks, challenges, and failures without giving up. It is the fuel that keeps them moving forward when faced with obstacles.
  2. Building Resilience: It builds mental and emotional resilience. Persistent individuals are better equipped to handle adversity and maintain a positive mindset.
  3. Achieving Long-Term Goals: Many significant achievements take time. Persistence ensures that individuals stay committed to their long-term goals and continue working toward them even when immediate results are not apparent.
  4. Learning and Growth: The process of persistence often involves continuous learning and adaptation. It helps individuals acquire new skills, knowledge, and experiences that contribute to their personal and professional growth.

Steps and Processes for Developing Persistence

Napoleon Hill outlines several steps and processes for developing and harnessing the power of persistence:

  1. Definiteness of Purpose: Begin with a clear and definite purpose or goal. Ensure that your goal is well-defined and compelling. Clarity about what you want to achieve provides motivation to persist.
  2. Desire: Develop a strong, burning desire to achieve your goal. Let your desire be the driving force that propels you forward, even in the face of challenges.
  3. Faith: Cultivate unwavering faith and belief in your ability to achieve your goal. Believe that you can and will overcome obstacles and achieve your desired outcome.
  4. Autosuggestion: Utilize autosuggestion by regularly repeating positive affirmations related to your goal. Affirmations reinforce your belief and commitment, helping you stay persistent.
  5. Mastermind Alliance: Surround yourself with a supportive mastermind group of like-minded individuals who can provide encouragement, advice, and inspiration. Share your goals with this group to strengthen your determination.
  6. Overcome Fear: Identify and overcome any fears or doubts that may hinder your persistence. Fear of failure or criticism can be significant barriers to persistence.
  7. Develop a Definite Plan: Create a well-thought-out plan to achieve your goal. Break it down into smaller, manageable steps. A clear plan provides a roadmap for your persistence.
  8. Take Continuous Action: Persistently take consistent, daily action toward your goal. Do not be deterred by initial setbacks or slow progress. Keep moving forward.

Case Study: Thomas Edison

Thomas Edison’s journey to inventing the electric light bulb is a classic example of persistence. Edison reportedly conducted thousands of experiments and faced numerous failures before finally succeeding. He famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” His relentless persistence ultimately led to one of the most significant inventions of the modern era.

Case Study: Colonel Sanders (KFC)

Colonel Harland Sanders, the founder of Kentucky Fried Chicken (KFC), is another illustration of the power of persistence. He encountered numerous rejections while trying to sell his fried chicken recipe. Sanders persisted, driving from restaurant to restaurant, until he found a partner willing to take a chance on his idea. His determination laid the foundation for the global fast-food chain we know today.


The principle of “Persistence” in “Think and Grow Rich” underscores the importance of unwavering determination in the pursuit of success and wealth. Persistence is the quality that keeps individuals focused, resilient, and committed to their goals, even when faced with adversity. By following the steps and processes outlined by Napoleon Hill and drawing inspiration from case studies like Thomas Edison and Colonel Sanders, individuals can cultivate and harness the power of persistence to overcome challenges and achieve their most ambitious aspirations. Persistence is not just a trait; it’s a mindset and a force that drives individuals toward their desired outcomes.