Traction by Gino WickmanImage: Amazon

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do.

In Traction by Gino Wickman, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.


“Traction: Get a Grip on Your Business” is more than a book; it’s a roadmap for entrepreneurs seeking to build a thriving and resilient business. Gino Wickman’s insights, drawn from years of experience working with businesses, provide a blueprint for overcoming challenges and achieving lasting success. By embracing the EOS outlined in “Traction,” entrepreneurs can gain the control and momentum needed to propel their businesses forward in today’s competitive landscape.

In the dynamic landscape of entrepreneurship, achieving sustained success requires more than just visionary ideas; it demands a robust framework for execution and management. Gino Wickman’s book, “Traction: Get a Grip on Your Business,” serves as a guiding light for entrepreneurs seeking to navigate the complexities of running a successful business. Published in 2011, this book introduces the Entrepreneurial Operating System (EOS), a practical and actionable approach to business management.

Understanding Traction and EOS:

“Traction” is more than just a buzzword; it’s the tangible result of implementing the EOS outlined in Wickman’s book. The concept revolves around gaining control and momentum within a business, ensuring that the organization is moving steadily toward its goals.

Key Takeaways:

  1. The Power of Vision: “Traction” emphasizes the importance of having a clear and compelling vision for the organization. When everyone in the company understands and aligns with this vision, it becomes a driving force for success.
  2. People and Accountability: Placing the right people in the right roles and establishing a culture of accountability are pivotal for achieving traction. Wickman provides insights into building high-performing teams and fostering a sense of responsibility.
  3. Solving Issues at Their Root: Instead of merely addressing symptoms, “Traction” encourages businesses to identify and solve issues at their root. This proactive approach prevents recurring problems and fosters a culture of continuous improvement.
  4. Practical Tools for Implementation: Wickman doesn’t just present a theoretical framework; he equips readers with practical tools, such as the V/TO (Vision Traction Organizer) and the Level 10 Meeting agenda, to implement EOS effectively.

The EOS Model

Traction EOS by Gino Wickman
Image: EOS Worldwide

The Entrepreneurial Operating System (EOS) by Gino Wickman is a comprehensive business management system presented in “Traction.” It is designed to bring clarity, accountability, and traction to the operations of an organization. The EOS model comprises six key components:

  1. Vision: Clearly defining and communicating the long-term goals of the organization.
  2. People: Ensuring that the right people are in the right seats within the company.
  3. Data: Using data to objectively evaluate the performance of the organization.
  4. Issues: Developing a system for identifying, prioritizing, and solving problems.
  5. Process: Creating and documenting core processes that define how work gets done.
  6. Traction: Establishing a rhythm of regular meetings and metrics to drive accountability and results.

Implementing EOS:

One of the strengths of “Traction” lies in its practicality. Wickman provides a step-by-step guide for implementing EOS, making it accessible to businesses of all sizes. The book is structured to guide leaders through each component of the EOS model, offering real-world examples, tools, and exercises to facilitate the implementation process.

1. Vision

In the ever-evolving landscape of business, where change is constant and challenges are inevitable, a clear and shared vision becomes the glue that holds an organization together. The EOS model recognizes this fundamental truth, placing the Vision Component at its core. As organizations articulate their long-term goals, ensure alignment, and answer the Eight Questions, they not only define their destination but also empower each team member to contribute meaningfully to the collective journey. In the world of EOS, a shared vision is not just a statement—it is the guiding light that illuminates the path to enduring success.

In the dynamic realm of business, a clear and shared vision serves as the North Star, guiding organizations through challenges and opportunities. At the heart of the Entrepreneurial Operating System (EOS) model lies a profound emphasis on Vision. This critical component is not merely a lofty statement but a strategic imperative, shaping the long-term goals and direction of an organization. In this article, we delve into the core principles of the EOS model, exploring why a clear and shared vision is the bedrock of organizational success.

Defining the Vision:

A clear and compelling vision is the anchor that grounds a company’s aspirations. Within the EOS model, vision goes beyond a simple statement; it encapsulates the long-term goals and purpose that drive every decision and action within the organization. Gino Wickman, the architect of EOS, advocates for a Vision Component that transcends the boardroom, resonating with every member of the team.

Ensuring Alignment and Understanding:

For a vision to be truly impactful, it must be more than a framed statement on the wall. Every member of the organization, from the leadership team to front-line employees, must not only understand but also align with the company’s overarching purpose. This alignment fosters a sense of unity and shared responsibility, creating a cohesive work environment where each individual plays a vital role in the collective journey toward success.

Answering the Eight Questions:

Gino Wickman introduces a practical tool within the Vision Component—answering the Eight Questions. These questions serve as a roadmap for organizations to articulate and refine their vision. They cover crucial aspects such as “What are your core values?” and “What is your 10-year target?” By answering these questions collectively, organizations create a shared understanding of their identity and destination.

Shared by All:

In the EOS model, the vision is not the sole purview of the leadership team. It is a narrative shared by everyone within the organization. This inclusivity ensures that each team member feels a sense of ownership and contribution to the broader vision, fostering a culture of collaboration and commitment.

The Impact on Decision-Making:

A clear vision acts as a decision-making compass. When faced with choices or challenges, organizations guided by a well-defined vision can make decisions that align with their long-term goals. This prevents the organization from being swayed by short-term trends or veering off course.

2. People

As organizations navigate the complex terrain of the business landscape, the People Component emerges as a beacon of guidance within the EOS model. It elevates the significance of human capital, recognizing that success is not only driven by skills and talent but by the alignment of individuals with the organization’s values and their unwavering commitment to its success. In the world of EOS, the right people in the right seats are not just a strategic imperative—they are the catalysts for building a resilient and thriving organizational culture that stands the test of time.


In the intricate tapestry of business success, the human element is undeniably at the core. The Entrepreneurial Operating System (EOS) model recognizes this truth, dedicating a vital component to the intricacies of human capital—the People Component. This segment underscores the profound significance of having the right people in the right seats within an organization. Beyond just skills and talent, EOS emphasizes the alignment of individuals with the company’s values and their commitment to its success. In this article, we explore how the People Component becomes the linchpin for fostering a thriving and purpose-driven organizational culture.

The Right People, the Right Seats:

At the heart of the People Component lies the fundamental principle of alignment. It’s not merely about having talented and skilled individuals on board; it’s about ensuring that each team member is in a role that resonates with their strengths, passions, and the overall needs of the organization. Gino Wickman, the creator of EOS, advocates for a strategic alignment that goes beyond job titles—a true integration of individual strengths with organizational requirements.

Alignment with Company Values:

The EOS model underscores the importance of cultural fit. Having the right people means individuals who not only possess the necessary skills but also align with the core values of the organization. When team members share common values, it creates a cohesive and harmonious work environment, fostering collaboration and shared understanding.

Commitment to Success:

Beyond skills and values, the People Component in EOS places a strong emphasis on commitment. It’s not just about doing a job; it’s about a collective dedication to the success and growth of the organization. This commitment extends to a shared responsibility for achieving the company’s vision and goals.

The Role of Leadership:

Leadership plays a pivotal role in ensuring the success of the People Component. Effective leaders within the EOS framework are responsible for recognizing and harnessing the strengths of each team member. They facilitate open communication, provide guidance, and create an environment that nurtures individual and collective success.

Strategic Hiring and Development:

To ensure the right people are in the right seats, EOS encourages organizations to approach hiring strategically. This involves a thorough understanding of the organization’s needs and a meticulous assessment of candidates to ensure they align with the company’s values. Furthermore, ongoing development and training programs are crucial to enhancing skills and keeping the team aligned with organizational objectives.

Impact on Organizational Culture:

The People Component is not merely a theoretical construct within EOS—it profoundly influences the organizational culture. When the right people are in the right seats, aligned with values and committed to success, it creates a positive and vibrant workplace culture. This, in turn, enhances employee satisfaction, retention, and overall productivity.

3. Data

In the EOS model, the Data Component is not merely about numbers and charts; it’s about transforming data into actionable insights that propel the organization forward. By creating a Scorecard with Measurables, EOS enables businesses to objectively assess their performance, foster accountability, and make informed decisions. In the ever-evolving landscape of business, where adaptability and precision are key, the Data Component in EOS serves as a guiding light, empowering organizations to navigate the path to sustained success with clarity and confidence.


In the contemporary landscape of business, informed decision-making is a cornerstone of success. The Entrepreneurial Operating System (EOS) model acknowledges this reality through its Data Component—a strategic emphasis on utilizing key metrics and data to objectively assess organizational performance. At the heart of this component lies the creation of a Scorecard, accompanied by measurable indicators known as Measurables. In this article, we explore how the Data Component within EOS becomes a powerful tool for tracking progress and making informed decisions.

The Essence of the Data Component:

The Data Component in the EOS model represents a departure from gut-feel decision-making towards a more objective and data-driven approach. Gino Wickman, the architect of EOS, recognizes the transformative power of data in evaluating organizational health and steering it toward success.

Creating a Scorecard:

Central to the Data Component is the development of a Scorecard—a visual representation of key metrics that provide a snapshot of the organization’s performance. This Scorecard typically includes a concise set of measurable indicators, offering a quick and clear overview of how well the organization is progressing toward its goals.

Measurables: Navigational Beacons of Success:

Within the Scorecard, the Measurables take center stage. These are specific, quantifiable metrics that are critical to the success of the organization. Measurables act as navigational beacons, offering insights into various facets of the business, such as sales, customer satisfaction, and operational efficiency. Examples of Measurables may include sales revenue, customer retention rates, production output, or any other key performance indicators (KPIs) relevant to the organization’s objectives.

Objective Assessment and Informed Decisions:

The purpose of the Data Component is not just to compile data but to facilitate an objective assessment of the organization’s performance. By regularly reviewing the Scorecard and Measurables, leadership teams gain a clear understanding of what is working well and what needs improvement. This data-driven approach empowers organizations to make informed decisions based on tangible evidence rather than conjecture.

Creating Accountability and Alignment:

Measurables go beyond being just indicators; they serve as tools for creating accountability and aligning teams with organizational goals. When every team member has a clear understanding of the Measurables relevant to their role, it fosters a sense of ownership and responsibility. Regular reviews of the Scorecard during team meetings create transparency and encourage collective problem-solving.

Continuous Improvement:

The Data Component aligns with the broader EOS principle of continuous improvement. Through a consistent focus on Measurables, organizations can identify trends, address issues proactively, and refine strategies to enhance overall performance. This iterative process of improvement ensures that the organization remains agile and responsive in a dynamic business environment.

4. Issues

In the EOS model, the Issues Component is not viewed as a burdensome aspect of organizational life; rather, it is recognized as a strategic opportunity for growth and improvement. By encouraging a proactive approach to identifying and solving problems at their root, EOS enables organizations to build resilience, prevent recurrence, and create a culture of continuous improvement. In the ever-evolving landscape of business, where adaptability is key, the Issues Component in EOS serves as a compass, guiding organizations toward sustained success through strategic problem-solving.


In the intricate dance of organizational dynamics, challenges and issues are inevitable. The Entrepreneurial Operating System (EOS) model recognizes the crucial role of addressing issues proactively through its dedicated Issues Component. This segment of EOS revolves around not just resolving problems but getting to the root of them. By employing tools such as the Issues List and the Issues Solving Track, the Issues Component ensures that organizations tackle challenges head-on, fostering a culture of continuous improvement. In this article, we explore the strategic significance of the Issues Component within EOS.

Proactivity in Problem-Solving:

The Issues Component within the EOS model represents a paradigm shift from a reactive to a proactive approach in addressing challenges. Gino Wickman, the architect of EOS, underscores the importance of not just treating symptoms but identifying and solving problems at their root cause.

The Issues List: A Systematic Approach:

At the core of the Issues Component is the Issues List—a dynamic tool that serves as a centralized repository for identifying and documenting challenges within the organization. This systematic approach ensures that issues are not overlooked and are addressed in a structured manner. The Issues List becomes a living document, evolving as new challenges arise and as existing issues are resolved.

Issues Solving Track: A Strategic Framework:

The EOS model takes the resolution of issues a step further with the Issues Solving Track. This framework provides a structured process for addressing challenges systematically. It involves defining the issue clearly, identifying the root cause, brainstorming solutions, and implementing a plan to prevent the issue from recurring. By following this track, organizations ensure that problem-solving is not just a one-time effort but an ongoing and evolving process.

Preventing Recurrence: A Core Objective:

The ultimate goal of the Issues Component is not merely to address problems as they arise but to prevent their recurrence. The Issues Solving Track, by nature, encourages organizations to delve deep into the root causes of issues, making it possible to implement lasting solutions. This preventive approach aligns with the EOS principle of creating a stable and resilient organization that can navigate challenges with agility.

Creating a Culture of Continuous Improvement:

The EOS model is built on the foundation of continuous improvement, and the Issues Component plays a pivotal role in fostering this culture. By consistently addressing issues, organizations not only resolve immediate challenges but also lay the groundwork for a culture that values learning from experiences, adapting to change, and evolving to meet new demands.

Leadership’s Role in Issue Resolution:

Effectively addressing issues within the EOS model requires strong leadership. Leaders play a crucial role in setting the tone for how issues are handled within the organization. By creating an environment where identifying and solving problems is encouraged rather than discouraged, leaders contribute significantly to the overall health and resilience of the organization.

5. Process

In the EOS model, the Process Component is not a bureaucratic hurdle; it is a strategic imperative for organizations seeking sustained success. By emphasizing the importance of documenting and optimizing core processes, EOS creates a foundation for efficiency, consistency, and continuous improvement. In the ever-evolving landscape of business, where adaptability is key, the Process Component in EOS serves as a catalyst, guiding organizations toward streamlined success and a culture of excellence.


In the intricate dance of organizational success, efficiency and consistency are often the unsung heroes. The Entrepreneurial Operating System (EOS) model places a spotlight on these crucial elements through its dedicated Process Component. This segment underscores the importance of documenting and optimizing core processes within the organization. By creating a set of standardized processes that are followed by all, EOS fosters efficiency and consistency, laying the groundwork for sustained success. In this article, we delve into the strategic significance of the Process Component within EOS.

The Essence of the Process Component:

The Process Component within the EOS model is not merely about bureaucracy or red tape; rather, it’s a strategic initiative aimed at enhancing the overall performance of the organization. Gino Wickman, the visionary behind EOS, recognizes that streamlined processes are the backbone of efficiency and consistency.

Documenting Core Processes:

Central to the Process Component is the act of documenting core processes within the organization. This involves systematically recording the steps and procedures involved in various aspects of the business, from sales and marketing to operations and customer service. By creating a comprehensive repository of documented processes, organizations ensure that critical knowledge is not held in the minds of a few but is accessible to all.

Standardization for Efficiency:

One of the primary objectives of the Process Component is standardization. Standardized processes mean that every team member follows the same set of procedures, fostering efficiency and reducing the likelihood of errors. This standardization is not about stifling creativity but about creating a solid foundation that allows for agility and adaptability.

Consistency Across the Business:

Consistency is a hallmark of successful organizations, and the Process Component is designed to instill this consistency. When processes are standardized and followed by all, it ensures that customers, clients, and partners experience a uniform level of service and quality. Consistency becomes a key differentiator in a competitive market, enhancing the organization’s reputation and trustworthiness.

Optimizing for Continuous Improvement:

The EOS model aligns with the broader principle of continuous improvement. Standardized processes provide a baseline for organizations to identify inefficiencies and areas for enhancement. By regularly reviewing and optimizing processes, organizations can ensure that they stay agile and responsive to changing market dynamics.

Creating Accountability and Clarity:

The Process Component is also instrumental in creating accountability and clarity within the organization. When everyone follows standardized processes, it becomes easier to identify who is responsible for each step of a given process. This clarity minimizes confusion, reduces the likelihood of mistakes, and fosters a culture of accountability.

Leadership’s Role in Process Optimization:

Effective leadership is crucial for the success of the Process Component. Leaders play a pivotal role in championing the importance of standardized processes, ensuring that they align with the organization’s overall goals and vision. Leadership involvement is essential in fostering a culture where process optimization is not seen as a one-time project but as an ongoing commitment to excellence.

6. Traction

In the EOS model, the Traction Component is not a theoretical concept; it is the practical engine that turns vision into reality. By setting clear priorities with Rocks and establishing a regular meeting pulse, EOS creates a harmonious rhythm within the organization. This rhythm fosters accountability, alignment, and a collective focus on achieving shared goals. In the dynamic world of business, where adaptability and execution are key, the Traction Component in EOS serves as a guiding force, ensuring that organizations gain the firm ground needed to realize their visions.


In the ever-changing landscape of business, having a clear vision is just the starting point. The Entrepreneurial Operating System (EOS) model by Gino Wickman recognizes that true success lies in turning that vision into reality. The Traction Component within EOS serves as the strategic engine for accomplishing this transformation. By setting clear priorities known as “Rocks” and establishing a regular meeting pulse, EOS ensures accountability, progress, and a harmonious rhythm within the organization. In this article, we explore how the Traction Component works to keep everyone aligned and focused on achieving their goals.

Setting the Stage: Traction as the Catalyst

The Traction Component in the EOS model is aptly named, signifying the traction needed to gain firm ground in the pursuit of organizational goals. Gino Wickman, the visionary behind EOS, understands that a vision, no matter how inspiring, remains a mere idea until it is anchored in reality through deliberate action.

The Strategic Role of Rocks:

At the core of the Traction Component lies the concept of “Rocks.” These are the key priorities that an organization must focus on to make significant progress. Rocks serve as the building blocks for achieving the overarching vision, providing a tangible and strategic roadmap for the organization.

The process of defining Rocks involves a collaborative effort where leadership teams identify the critical objectives that need attention within a specific timeframe. These priorities become the focal points, ensuring that the energy and efforts of the organization are directed toward accomplishing these key initiatives.

The Meeting Pulse: Establishing a Harmonious Rhythm

The Traction Component goes beyond merely identifying priorities; it establishes a regular meeting pulse as the heartbeat of the organization. These meetings, conducted at various levels within the organization, create a strategic rhythm that keeps everyone synchronized and focused on the shared goals.

  1. Level 10 Meetings: At the heart of the meeting pulse are Level 10 Meetings, regular gatherings designed to last precisely 90 minutes, focusing on solving issues and ensuring alignment. These meetings provide a structured space for open communication, accountability, and collaborative problem-solving.
  2. Quarterly and Annual Sessions: In addition to Level 10 Meetings, EOS introduces quarterly and annual sessions for more extensive planning and review. These sessions offer opportunities for the leadership team to recalibrate, set new Rocks, and assess progress toward achieving the long-term vision.

Fostering Accountability and Alignment:

The Traction Component is a strategic response to the challenge of execution. By establishing a regular meeting pulse, EOS ensures that the organization remains agile and responsive to changing circumstances. This rhythm creates a culture of accountability, where individuals are held responsible for their commitments and contributions toward achieving the Rocks.

Moreover, the meeting pulse fosters alignment. It provides a platform for cross-functional communication, breaking down silos and ensuring that every team member understands how their work contributes to the overall success of the organization. This alignment is crucial for maintaining focus on the shared vision.

The Transformative Impact:

The Traction Component, with its emphasis on Rocks and the meeting pulse, has a transformative impact on organizational culture. It moves beyond abstract visions and goals, grounding them in the daily activities and priorities of the organization. This dynamic rhythm ensures that everyone is moving in the same direction, pulling together to gain the traction needed for success.

Additional Reading

  1. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
  2. Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel and Blake Masters
  3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz
  4. Founders at Work: Stories of Startups’ Early Days” by Jessica Livingston
  5. Good to Great: Why Some Companies Make the Leap…and Others Don’t” by Jim Collins
  6. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future” by Chris Guillebeau
  7. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber
  8. Lean Analytics: Use Data to Build a Better Startup Faster” by Alistair Croll and Ben Yoskovitz
  9. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” by Guy Kawasaki
  10. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton M. Christensen