SYSTEMology by David JenynsImage: Amazon

SYSTEMology solves this problem with a proven, step-by-step business systemisation framework – designed by David Jenyns so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

It is a book that guides readers on creating efficient business systems to save time, minimize errors, and enhance profitability. It provides practical insights for scaling businesses through proven systemization strategies.


“SYSTEMology” by David Jenyns is a comprehensive guide for entrepreneurs seeking to optimize their businesses through effective systemization. The book outlines a step-by-step approach to creating and implementing robust systems that enhance productivity, reduce errors, and ultimately scale profits. Jenyns emphasizes the importance of designing processes that empower teams and streamline operations, offering practical insights and real-world examples. With a focus on time management and proven strategies, “SYSTEMology” equips readers with the tools to transform their businesses into well-organized, efficient, and scalable enterprises.

SYSTEMology 7 Stages
Image: Reading Graphics

Summary of the 7 Stages

The seven stages outlined in “SYSTEMology” provide a structured approach for entrepreneurs looking to systemize and optimize their businesses. Let’s briefly explore each stage:

1. Define

In the initial “Define” stage, businesses articulate their processes and identify the key components that contribute to their success. This involves a comprehensive analysis of existing workflows and understanding the intricacies of day-to-day operations.

2. Assign

“Assign” is the stage where responsibilities are clearly allocated. Each task and role is assigned to the most suitable team member, ensuring that everyone understands their role within the broader system.

3. Extract

The “Extract” stage involves documenting processes and procedures in detail. This step is crucial for creating a comprehensive system manual that serves as a reference point for all team members, facilitating consistency and clarity.

4. Organise

Once processes are documented, the “Organise” stage comes into play. This involves structuring the information in a logical and accessible manner. An organized system makes it easier for team members to navigate and follow procedures effectively.

5. Integrate

In the “Integrate” stage, the focus shifts to connecting various systems and processes. This integration ensures that different aspects of the business work seamlessly together, eliminating silos and fostering a holistic approach to operations.

6. Scale

As the business grows, the “Scale” stage becomes crucial. This involves revisiting and adjusting systems to accommodate increased demand or changes in the market. Scaling ensures that the business remains agile and adaptable to evolving circumstances.

7. Optimise

The final “Optimise” stage is a continuous process of improvement. It involves regularly evaluating systems, gathering feedback, and implementing enhancements. This iterative approach ensures that the business remains dynamic and responsive to ongoing challenges and opportunities.

Stage 1: Define

The Define stage isn’t merely a preliminary exercise; it’s the compass that points entrepreneurs in the right direction. It is the first chapter in the story of business mastery, laying the groundwork for efficiency, strategic alignment, and enduring success. As entrepreneurs immerse themselves in the Define stage, they not only unravel the intricacies of their business but also set the stage for a journey marked by clarity, purpose, and resilience.


The journey of entrepreneurial success is akin to navigating uncharted waters. To embark on this expedition with purpose and direction, entrepreneurs must first anchor themselves in the Define stage — the foundational bedrock upon which the entire structure of business mastery is erected.

In the Define stage, the entrepreneur engages in a comprehensive process of scrutinizing, understanding, and articulating the core processes that constitute the business. It is a deliberate effort to dissect every operation, unravel the intricacies of workflows, and gain a profound comprehension of what propels the business forward. This stage is about setting the compass right, ensuring that every subsequent decision and action aligns with a crystal-clear understanding of the organizational DNA.

The entrepreneur, much like an architect envisioning a blueprint, charts the landscape of their business. From customer interactions to internal procedures, no stone is left unturned in this quest for clarity. The Define stage is the canvas upon which the entrepreneur paints a vivid picture of their business, defining its essence and purpose.

Key Takeaways:

a. Comprehensive Process Analysis:

The Define stage necessitates a thorough examination of business processes. This involves dissecting each operation, understanding the flow of tasks, and gaining insights into the intricate dance of daily activities. The entrepreneur emerges from this analysis with a comprehensive understanding of the internal workings of the business.

b. Identifying Key Components:

In the Define stage, the entrepreneur identifies the critical components that drive success. These components could be specific tasks, key roles, or pivotal processes that, when optimized, significantly impact efficiency and overall performance. Recognition of these key elements is crucial for targeted improvements.

c. Setting the Framework for Documentation:

Documentation becomes a cornerstone of the Define stage. The entrepreneur sets the framework for creating a detailed system manual that encapsulates the identified processes. This manual becomes the go-to resource for all team members, providing a standardized reference for executing tasks and ensuring consistency across operations.

d. Alignment with Organizational Goals:

The Define stage places a strong emphasis on aligning processes with overarching organizational goals. It’s about ensuring that every identified task and operation contributes directly to the fulfillment of strategic objectives. This alignment fosters a sense of purpose and direction, guiding the business toward a coherent and unified vision.

Stage 2: Assign

Mastering the Assign stage is not just about delegating tasks; it’s about orchestrating a symphony where each team member plays a crucial role. By strategically assigning responsibilities, cultivating accountability, maximizing efficiency, and embracing adaptability, entrepreneurs set the stage for a team that works in harmony, creating a composition of success in the business landscape.


As the entrepreneurial journey unfolds, Stage 2, known as “Assign,” emerges as a pivotal chapter in the pursuit of business excellence. This phase is characterized by the strategic allocation of responsibilities and tasks within the organization, akin to orchestrating a symphony where each instrument plays a unique role in creating a harmonious composition.

The Assign stage revolves around recognizing the individual strengths, skills, and expertise of team members. It’s a deliberate effort to ensure that each member is assigned tasks aligning with their capabilities, fostering a culture of efficiency and accountability. The entrepreneur transforms into a conductor, orchestrating a balanced arrangement where every team member contributes optimally to the organizational symphony.

Key Takeaways:

a. Strategic Role Allocation:

The Assign stage underscores the strategic allocation of tasks and responsibilities. Entrepreneurs identify the unique strengths of team members and assign roles that leverage those strengths. This strategic alignment enhances individual and collective performance.

b. Cultivating Accountability:

By clearly defining roles, the Assign stage cultivates a culture of accountability. Team members understand their specific contributions to the broader system, creating a sense of ownership and responsibility for the tasks assigned to them. This accountability fuels a proactive and empowered team.

c. Maximizing Efficiency:

Efficiency is a key focus in the Assign stage. Entrepreneurs aim to create a well-coordinated machine where each team member operates in a role that complements their skills. This minimizes bottlenecks, enhances overall productivity, and contributes to the streamlined functioning of the organization.

d. Adaptability and Flexibility:

Recognizing that businesses evolve, the Assign stage encourages entrepreneurs to be flexible in role assignments. This adaptability ensures that the organization can respond effectively to changing demands and challenges. It fosters a dynamic and resilient team capable of navigating various scenarios.

Stage 3: Extract

Mastering the Extract stage is akin to creating a blueprint for operational excellence. Entrepreneurs leverage this stage to distill the essence of their business operations into a tangible and accessible resource. By documenting key processes, creating a system manual, emphasizing standardization, and facilitating effective training, entrepreneurs set the stage for a business that operates with precision, efficiency, and a commitment to excellence.


In the journey toward business mastery, Stage 3, aptly named “Extract,” emerges as a transformative phase. This stage is characterized by the meticulous documentation of processes and procedures identified in the Define stage. It’s the moment when the entrepreneur delves deep into the operations of the business, extracting the essential elements that define success.

The Extract stage is about converting the abstract into tangible assets. It involves systematically capturing the step-by-step procedures and best practices that define the core operations of the business. Entrepreneurs aim to create a comprehensive system manual, a living document that encapsulates the distilled wisdom of the organization. It’s the distillation process that transforms daily operations into a structured, replicable framework.

Key Takeaways:

a. Documenting Key Processes:

At the heart of the Extract stage is the detailed documentation of key processes. Entrepreneurs meticulously record the steps involved in critical tasks, ensuring that every nuance is captured. This documentation serves as the foundation for creating a standardized and replicable system.

b. Creating a System Manual:

The Extract stage results in the creation of a comprehensive system manual. This manual becomes the go-to resource for all team members, providing a standardized reference for executing tasks, handling challenges, and maintaining consistency. It serves as a guidebook for both current operations and future endeavors.

c. Standardization and Consistency:

By extracting and documenting processes, the stage emphasizes standardization. This ensures that every team member follows the same procedures, promoting consistency in output and reducing the margin for error. Standardization becomes the cornerstone for building a reliable and efficient operational framework.

d. Facilitating Training and Onboarding:

The system manual developed in the Extract stage becomes an invaluable tool for training and onboarding new team members. It facilitates a smoother integration process, allowing new additions to the team to understand and adhere to established procedures. This ensures continuity and consistency in operations.

Stage 4: Organise

Mastering the Organize stage is about more than just creating order; it’s about establishing a framework that fosters clarity, accessibility, and adaptability. Entrepreneurs leverage this stage to create a harmonious environment where information flows seamlessly, and every team member operates from a standardized playbook. By emphasizing logical information structures, accessibility, SOPs, and adaptability, entrepreneurs set the stage for a business that operates like a symphony, with each element contributing to the overall efficiency and brilliance of the organization.


In the intricate symphony of business operations, Stage 4, aptly named “Organize,” emerges as a crucial chapter. This phase is marked by the strategic structuring of the documented processes from the Extract stage. It’s about bringing order to the wealth of information, creating a logical and accessible system that forms the backbone of efficient operations.

The Organize stage revolves around arranging information in a manner that mirrors the flow of operations. Entrepreneurs focus on creating a structured and intuitive framework where team members can easily navigate through processes. It’s the organizational conductor ensuring that every note is in its place, contributing to the harmonious melody of business brilliance.

Key Takeaways:

a. Logical Information Structure:

At the core of the Organize stage is the creation of a logical structure for the information captured in the system manual. Entrepreneurs strategically arrange processes and procedures, ensuring that the sequence aligns with the natural flow of operations. This logical structure becomes the roadmap for navigating the business landscape.

b. Accessibility and Clarity:

Organizing information is synonymous with ensuring accessibility and clarity. Clear categorization and structuring of processes eliminate confusion, making it easy for team members to find and understand the information they need. This accessibility fosters a culture of transparency and informed decision-making.

c. Creating Standard Operating Procedures (SOPs):

The Organize stage leads to the development of Standard Operating Procedures (SOPs). These detailed guidelines outline the specific steps for executing tasks. SOPs serve as the blueprint for consistency, providing a standardized approach that enhances the overall efficiency of operations.

d. Adaptability for Growth:

A crucial takeaway from the Organize stage is the emphasis on creating an organizational structure that is adaptable to growth. Entrepreneurs strategically design systems that can accommodate increased complexity, ensuring scalability without compromising efficiency. This adaptability positions the business for sustained success.

Stage 5: Integrate

Mastering the Integrate stage is about more than just connecting systems; it’s about creating a harmonious symphony where different components work seamlessly together. Entrepreneurs leverage this stage to break down operational barriers, fostering collaboration and ensuring their organizations operate as unified, efficient entities. By emphasizing seamless interconnectivity, cross-functional collaboration, technology integration, and a holistic approach to operations, entrepreneurs set the stage for a business that resonates with the melody of unity and efficiency.

1. Explanation

In the grand orchestration of business excellence, Stage 5, aptly labeled “Integrate,” emerges as a pivotal movement. This phase is characterized by the interconnectedness of various systems and processes within the organization, creating a harmonious environment where different components work seamlessly together. It’s about breaking down silos, fostering collaboration, and ensuring that the organization functions as a unified and efficient entity.

The Integrate stage revolves around establishing seamless interconnectivity. Entrepreneurs focus on connecting disparate systems, teams, and processes, enabling a flow of information that transcends departmental boundaries. It’s the entrepreneurial conductor weaving together the diverse instruments of the organization into a cohesive symphony, where every note contributes to the overall harmony.

2. Key Takeaways

a. Seamless Interconnectivity:

The primary takeaway from the Integrate stage is the establishment of seamless interconnectivity. Entrepreneurs work to break down barriers that may exist between different departments, ensuring that information and workflows flow effortlessly. This interconnectedness fosters collaboration and accelerates decision-making.

b. Cross-Functional Collaboration:

Integrate emphasizes the importance of cross-functional collaboration. By connecting systems, teams from different departments can work cohesively. This integration leads to improved communication, faster decision-making, and a more agile response to challenges. The organization operates as a unified force rather than isolated entities.

c. Technology Integration:

Entrepreneurs focus on integrating technology solutions that facilitate smooth interactions between systems. This may involve implementing software that centralizes information, automates processes, and enhances the overall efficiency of operations. Technology becomes a powerful enabler of seamless integration.

d. Holistic Approach to Operations:

The Integrate stage encourages a holistic approach to operations. By connecting different aspects of the business, entrepreneurs create a unified ecosystem where each component complements the others. This holistic perspective ensures that the organization operates as a cohesive whole, contributing to the overall success of the business.

Stage 6: Scale

Mastering the Scale stage is about more than just growing for the sake of growth; it’s about building a resilient foundation that can support and elevate the organization. Entrepreneurs leverage this stage to ensure that every aspect of their business is ready for the challenges and opportunities that come with scaling to new horizons. By emphasizing infrastructure preparedness, scalable systems, team empowerment, and strategic planning, entrepreneurs set the stage for a business that not only grows but soars to new heights of success.


As the entrepreneurial journey unfolds, Stage 6, aptly termed “Scale,” emerges as a crescendo in the symphony of business mastery. This phase is characterized by the deliberate and strategic efforts to prepare the organization for growth, ensuring that established systems can seamlessly adapt to increased demands, expanded operations, and a larger market share.

The Scale stage is about laying the groundwork for expansion without compromising efficiency. Entrepreneurs focus on optimizing infrastructure, developing scalable systems, empowering the team, and engaging in strategic planning. It’s the phase where the business, much like a soaring melody, prepares to reach new heights while maintaining the integrity of its foundational notes.

Key Takeaways:

a. Infrastructure Preparedness:

A fundamental takeaway from the Scale stage is the emphasis on infrastructure preparedness. Entrepreneurs assess the current state of their organizational infrastructure, identifying potential bottlenecks and fortifying the foundation to accommodate increased volume and complexity. This preparedness is the cornerstone for sustainable growth.

b. Scalable Systems:

Entrepreneurs aim to develop scalable systems that can flexibly expand alongside the organization. This involves optimizing technology, refining workflows, and implementing strategies that allow for seamless scaling without compromising efficiency. Scalable systems ensure that growth is a smooth and sustainable process.

c. Team Empowerment:

Scaling isn’t just about infrastructure; it’s also about empowering the team. Entrepreneurs focus on fostering a culture of adaptability, providing training and resources, and ensuring that every team member is equipped to handle the challenges and opportunities that come with growth. Team empowerment is the driving force behind successful scaling.

d. Strategic Planning:

The Scale stage places a significant emphasis on strategic planning for growth. Entrepreneurs develop a roadmap that aligns with the organization’s vision, outlining clear objectives, milestones, and performance indicators. This roadmap serves as the compass, ensuring that every decision contributes to the overarching goal of scaling the business.

Stage 7: Optimise

Mastering the Optimize stage is about more than just tweaking processes; it’s about fostering a mindset of perpetual improvement. Entrepreneurs leverage this stage to create organizations that not only thrive in the present but are also poised for continuous success in the ever-evolving business landscape. By emphasizing continuous improvement, data-driven decision-making, feedback loops, and adaptable strategies, entrepreneurs set the stage for a symphony of perpetual excellence that resonates through the organization’s journey.


In the grand finale of the entrepreneurial symphony, Stage 7, aptly named “Optimize,” takes center stage. This phase is characterized by a relentless pursuit of excellence, a commitment to fine-tuning every aspect of the organization for continuous success. It’s the entrepreneurial endeavor to create a culture of perpetual improvement, where every process, strategy, and operation is scrutinized and refined.

The Optimize stage is about leveraging data, feedback, and a commitment to adaptability to refine and enhance the organization’s performance continually. Entrepreneurs focus on creating an environment where the pursuit of excellence is not a one-time effort but an ingrained part of the organizational DNA. It’s the realization that success is not static but a dynamic and evolving journey.

Key Takeaways:

a. Continuous Improvement:

The primary takeaway from the Optimize stage is the emphasis on continuous improvement. Entrepreneurs actively seek ways to enhance processes, strategies, and operations. This commitment to ongoing refinement ensures that the organization is always adapting to changing circumstances and staying ahead of the curve.

b. Data-Driven Decision-Making:

Optimizing excellence involves leveraging data to inform decision-making. Entrepreneurs collect and analyze relevant metrics, using insights to identify trends, areas of inefficiency, and opportunities for improvement. Data-driven decision-making becomes a key driver of success in the Optimize stage.

c. Feedback Loops:

Entrepreneurs establish robust feedback loops during the Optimize stage. This involves actively seeking input from team members, customers, and stakeholders to gain diverse perspectives and insights that contribute to the refinement of processes and strategies. Feedback loops foster a culture of collaboration and continuous learning.

d. Adaptable Strategies:

Optimization requires a willingness to adapt. Entrepreneurs focus on developing strategies that are not only effective in the current context but also adaptable to changing market dynamics, technological advancements, and evolving customer preferences. The ability to pivot and embrace change is a key takeaway from the Optimize stage.