Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne.
Blue Ocean Strategy Makes the Competition Irrelevant
Blue Ocean Strategy in One Sentence “Blue Ocean Strategy, Expanded Edition” by W. Chan Kim and Renée Mauborgne advocates creating uncontested market spaces by simultaneously differentiating products and reducing costs,…