Blue Ocean Strategy: Make the Competition Irrelevant
Blue Ocean Strategy (Expanded Edition) by W. Chan Kim and Renée Mauborgne is a guide to creating new market spaces free from competition, enabling companies to innovate and grow without…
Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne.