Innovation framework - 1 hour guide Anil Nathoo


These frameworks comprise a set of models (structured methodologies and approaches) aimed at fostering and managing innovation within organizations. They provide a systematic process for generating creative ideas, developing new products or services, and driving continuous improvement. Innovation is crucial for maintaining competitiveness and addressing evolving customer needs, and these models offer a structured approach to nurture and harness innovation.

Benefits of Innovation Frameworks

There are several benefits of Innovation Frameworks

  • Creative Ideation: Encourage creative thinking and idea generation, fostering a culture of innovation within organizations.
  • Problem Solving: They help businesses address challenges and problems by exploring new and inventive solutions.
  • Market Relevance: By continually innovating, organizations can stay relevant in the market and meet changing customer demands.
  • Competitive Advantage: Can lead to unique products, services, or processes that provide a competitive edge in the industry.
  • Efficiency and Productivity: Often lead to more efficient processes and increased productivity.
  • Addresses Complex Business Challenges: Understanding the intricacies of the product management life cycle alone cannot equip managers or executives with the tools needed to tackle intricate business dilemmas.
  • Brings uniqueness and novelty to business process: Business processes have been the same for more than a few decades. However, with the introduction of creativity in business thinking, there has been a disruption that is believed to be caused due to novelty, creativity, and uniqueness. That is also helping in making the business stand out from the rest and vicariously contributing to increased revenue and market share.
  • Gives a competitive advantage: Thinking innovatively or creatively can help managers and executives develop unique marketing campaigns to help them stand out. Also, formulate promotional and advertising strategies that will help in increasing market share and revenue, giving the company a competitive advantage.
  • Reduces cost and increases revenue: As mentioned above, one of the biggest advantages of creativity is that it helps increase revenue and market shares. Subsequently, leading to a reduction in cost. Meanwhile, it has many advantages in business, but the points mentioned above will help business leaders, managers, and executives understand the importance of using innovative ideas actively. If not, then in the next part, we will discuss how innovation helps achieve business success.

Thinking behind the models

  • User-Centric Approach: Many ideation frameworks emphasize understanding user needs and pain points to develop solutions that truly meet customer demands.
  • Iterative Process: They promote an iterative approach, allowing organizations to refine and improve innovations over time based on feedback and data.
  • Diverse Perspectives: Innovation thrives on diverse perspectives. These frameworks often involve cross-functional teams to bring different viewpoints to the table.
  • Prototyping and Testing: Prototyping and testing are key elements in many of these frameworks to validate ideas and concepts before full implementation.
  • Risk-Taking: These frameworks inherently involves risk, and these models help organizations manage and mitigate risks associated with new ventures.


  • Design Thinking: A human-centered approach that involves empathizing with users, defining problems, ideating solutions, prototyping, and testing.
  • Six Thinking Hats: A creativity technique that encourages considering problems from different angles, such as emotions, facts, and creativity.
  • SCAMPER: An acronym for Substitution, Combination, Adaptation, Modification, Put to another use, Elimination, and Rearrange, which prompts creative idea generation.
  • Blue Ocean Strategy: A framework for identifying uncontested market space and creating innovative products or services that stand out.
  • Mind Mapping: A visual tool for brainstorming and organizing ideas, often used in the early stages of innovation.
  • Lean Startup Methodology: Emphasizes developing a minimal viable product (MVP) and iteratively testing and improving it.
  • TRIZ (Theory of Inventive Problem Solving): A structured approach to solving engineering and technical problems by applying inventive principles.
  • Open Innovation: Encourages collaboration with external partners, such as customers, suppliers, or research institutions, to foster innovation.
  • Crowdsourcing: Involves obtaining ideas and solutions from a wide range of people, often through online platforms.
  • Corporate Incubators and Accelerators: Programs within organizations that nurture and support innovative startups or internal teams.